Head of Paid Marketing (f/m/x)

Über Uns

Contorion is Germany's largest online specialist retailer for professional tradesmen and industrial supplies. To realize our vision of revolutionizing the offer for small and medium-sized companies, we are looking for dynamic and motivated people who want to become part of our team!

Are you a data-driven marketing leader with a passion for driving growth through innovative strategies? We are looking for a Head of Performance Marketing to take ownership of our paid channels and lead a team to maximize performance and efficiency.

Are you a data-driven marketing leader passionate about driving growth through innovative strategies? We are looking for a Head of Performance Marketing to take ownership of our paid channels, lead a team, and drive performance at scale. In this role, you will be responsible for shaping and executing our performance marketing strategy while fostering cross-functional collaboration across departments to maximize business impact.

Deine Aufgaben

• You lead and develop the Performance Marketing Team, providing guidance, coaching, and strategic direction.

• You define the strategy and roadmap for SEA campaigns (Google Ads, Bing, etc.), ensuring alignment with business objectives.

• You oversee additional PPC channels, including affiliate marketing, price comparison engines, and retargeting campaigns.

• You continuously analyze and optimize campaigns to improve KPIs such as ROAS, LTV and CPA.

• You implement advanced bidding strategies, segmentation, and campaign management to maximize performance.

• You analyze campaign data to uncover trends, opportunities, and areas for improvement.

• You leverage data-driven insights to identify trends, opportunities, and areas for improvement, ensuring a test-and-learn approach.

• You foster strong cross-functional collaboration with other teams (e.g., Product, Data, CRM) to ensure marketing strategies are aligned with overall company goals.

Dein Profil

• You have 8+ years of experience in performance marketing, with a strong focus on SEA and other PPC channels, preferably in an eCommerce setting. 

• You have + 4 years of strong leadership skills to guide and grow the Performance Marketing Team.

• You have a proven track record of managing high-budget campaigns that deliver measurable business impact.

• You have deep expertise in Google Ads, PPC management tools, Excel/Google Sheets and BI tools (e.g., Tableau, Looker).

• You have exceptional communication and presentation skills to translate data into actionable insights and drive strategic initiatives across the company.

• You think critically, identify opportunities, and solve complex challenges.

• You are a strong collaborator who works across teams and aligns goals.

Was Dich erwartet

• Flexibility: We support you in your schedule. With our hybrid work approach and the option to work part-time, you remain flexible and can work from your home as well.

• Work-life balance: With 30 days of vacation, the possibility to work remotely from abroad, and sabbaticals, we take care of your relaxation.

• Mobility: Whether by public transport or by bike, we subsidize your job ticket or job bike.

• Health & Wellbeing: Stay healthy with us! With nilo.health and Urban Sports you can actively boost your body and mind. Our company events keep the team spirit up. Fruit, drinks and granola "sweeten" your day in the office.

• Development: With regular feedback and training opportunities, we offer the tools for your personal development plan.

• Culture: We live transparency, respect, courage, and passion. Our principles are anchored in the teams and create a unique, cooperative working environment.